Branding - Notebook
Brand = what people think & feel about you when you’re not there A brand lives in: Memory Emotion Trust Expectations Product → what you sell Brand → why people choose you again Simple Formula Brand = Perception + Emotion + Consistency Strong brand gives you: Higher price Repeat customers Lower marketing cost Faster trust (especially in e-commerce) Weak brand = constant discount + low loyalty Quietly Powerful ◉ Trust is built through repetition , not perfection ◉ Brands win when they become habitual ◉ The strongest brands reduce mental effort A strong brand feels like a shortcut for the brain. Sumary Understood brand as emotion Identified trust beyond features Are thinking in brand language now Most people say: “Our product is good, so brand will grow” ❌ Wrong. These are three different things : đš Product What you sell Features, price, quality Can be copied easily đš Brand What people expect before usi...